Make sure you read through the two lessons on marketing (5E & 5F) before you do this writing activity.

ADVANCED - AB1 - ADVERTISING CAMPAIGN

Choose a product. Write a draft of an advertising campaign.

In your writing make sure you answer the questions below. They cover information about Product Position Place Price and Promotion.

1. What is your product? (include name, description and function)
2. How will you position your product? (include who it will appeal to, getting the customers attention and encouraging repeat buying)
3. How will you deliver your product?
4. How will you price your product? (include reasons and any information on discounts or other strategies)
5. Where will you promote your product? (include reason)

(250 words maximum)


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