BUSINESS ENGLISH

MARKETING 2 (page 1)


Look at the information below. Some is true and some is false.

false
1. A service is not a product.
false
2. It is often a good idea to offer discounts when you are trying to enter a market.
false
3. A tree cutting service is an example of a product.
false
4. A free trial and a 2 year warranty are examples of methods used to position a product.
false
5. Positioning is about getting a customer's attention and encouraging them to buy.
false
6. A demographic is a demonstration using a good picture.
false
7. If you are looking at psychographics, you are looking at things like people's lifestyle and hobbies.
false
8. The demographic for pink handbags could be teenage girls.